A combination of individual user data, search history, and social data gives Waze the ability to offer brands powerful targeting recommendations to drive advertising performance. Brands can effectively use the app to track and analyze real-time data related to user engagement in the form of impressions, navigations, and button clicks.Īds are purchased on a cost per thousand (CPM) basis and served based on a user's proximity to your location, with user history playing a critical role in determining which ads to display. Why advertise on Waze? Waze transforms the way advertisers target consumers and connect with audiences on the move. The app also learns preferred routes, destinations, and commuting hours for well-rounded travel experiences. Its huge social network - nearly 90 million strong - allows motorists to share information on traffic, road construction, or accidents including live route updates, ETA status, and more. Waze DefinedĪ Google Maps overlay, Waze is a crowd-sourcing and mapping technology used mainly for auto navigation. As marketers navigate options and platforms to increase exposure and connect with consumers in new ways, Waze may be the right fit to amplify a brand's digital footprint, drive storefront traffic, and promote their business. Part navigation app and part social media, Waze has the potential to help advertisers reach consumers at critical moments.
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